000 | 01935cam a2200349 a 4500 | ||
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001 | 2004005769 | ||
003 | DLC | ||
005 | 20240430144352.0 | ||
008 | 040310s2004 enka b 001 0 eng | ||
010 | _a 2004005769 | ||
020 |
_a0749441089 _c37.95 |
||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aP96.E25 _bT86 2004 |
090 | _aP 96 .E25 T86 2004 | ||
100 | 1 |
_aTungate, Mark, _d1967- _95734 |
|
245 | 1 | 0 |
_aMedia monoliths : _bhow great media brands thrive and survive / _cMark Tungate. |
260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
300 |
_aviii, 261 p. : _bill. (some col.) ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. [250]-251) and index. | ||
530 | _aAlso availble electronically (on-campus only) thorugh the library catalog. | ||
520 | _aTungate, a Paris-based journalist who writes for Advertising Age and other media-watching publications, entertains with pithy anecdotes as he studies 20 of the world's most famous media brands: newspapers, magazines, broadcasters, and news services with longevity, influence, and instant brand recognition. The media titans explain their strategies through interviews Tungate conducted on-site, and in a concluding chapter he wraps up with a summary of seven keys to their success. With 16 color plates. Distributed in the US by Stylus. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc. | ||
650 | 0 |
_aMass media _xEconomic aspects. _9115869 |
|
650 | 0 |
_aBrand name products. _9115871 |
|
852 |
_9p37.95 _y09-26-2007 |
||
907 |
_a21199 _b02-10-11 _c08-06-10 |
||
942 |
_cBOOK _01 |
||
998 |
_aaudmc _b09-26-07 _cm _da _e- _feng _genk _h0 |
||
935 | _a26887 | ||
945 |
_g0 _i251680 _j0 _laudmc _nCopy Type:01 - Books _o- _p139.47 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10281174 _z08-06-10 |
||
999 |
_c21199 _d21199 |