000			01935cam a2200349 a 4500
001			2004005769
003			DLC
005			20240430144352.0
008			040310s2004 enka b 001 0 eng
010			_a 2004005769
020			_a0749441089 _c37.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aP96.E25 _bT86 2004
090			_aP 96 .E25 T86 2004
100	1		_aTungate, Mark, _d1967- _95734
245	1	0	_aMedia monoliths : _bhow great media brands thrive and survive / _cMark Tungate.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2004.
300			_aviii, 261 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. [250]-251) and index.
530			_aAlso availble electronically (on-campus only) thorugh the library catalog.
520			_aTungate, a Paris-based journalist who writes for Advertising Age and other media-watching publications, entertains with pithy anecdotes as he studies 20 of the world's most famous media brands: newspapers, magazines, broadcasters, and news services with longevity, influence, and instant brand recognition. The media titans explain their strategies through interviews Tungate conducted on-site, and in a concluding chapter he wraps up with a summary of seven keys to their success. With 16 color plates. Distributed in the US by Stylus. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.
650		0	_aMass media _xEconomic aspects. _9115869
650		0	_aBrand name products. _9115871
852			_9p37.95 _y09-26-2007
907			_a21199 _b02-10-11 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b09-26-07 _cm _da _e- _feng _genk _h0
935			_a26887
945			_g0 _i251680 _j0 _laudmc _nCopy Type:01 - Books _o- _p139.47 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10281174 _z08-06-10
999			_c21199 _d21199