000			02504pam a2200433 a 4500
001			bl2008000144
005			20240430144346.0
008			080103s2008 nyua b 001 0deng d
020			_a9780061246579 (hbk.) : _c26.95
020			_a0061246573 (hbk.) : _c26.95
040			_aNjBwBT _cNjBwBT _dGCmBT
050	1	4	_aHD9992.G34 _bA354 2008
069			_a08979628
090			_aHD 9992 .G34 A354 2008
090			_aHD 9992 .G34 A354 2008
100	1		_aSmit, Barbara. _9113788
245	1	0	_aSneaker wars : _bthe enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / _cBarbara Smit.
250			_a1st ed.
260			_aNew York, NY : _bEcco/Harper Collins++, _cc2008.
300			_axvi, 384 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [365]-368) and index.
505	0		_apt. 1. Two brothers, one feud. -- The Dassler boys -- Two brothers at war -- The split -- Oympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- pt. 2. Champions of the world. -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Pumas demise -- pt. 3. Multibillion-dollar rescue. -- Shart attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch II -- Sneaker wars II -- Cool cats -- High noon.
520			_aTraces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mothers laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
600	1	0	_aDassler, Adi, _d1900-1959. _9113789
600	1	0	_aDassler, Rudi, _d1898-1974. _9113791
610	2	0	_aAdidas-Salomon AG. _9113792
610	2	0	_aPUMA AG Rudolf Dassler Sport. _9113793
650		0	_aSporting goods industry _zGermany _xHistory. _9113795
650		0	_aFootwear industry _zGermany _xHistory. _936321
650		0	_aAthletic shoes _xHistory. _936322
852			_9p26.95 _y07-24-2008
907			_a21007 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b07-24-08 _cm _da _e- _feng _gnyu _h0
935			_aPO32316
945			_g0 _i601004 _j0 _laudmc _nCopy Type:01 - Books _o- _p99.04 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10278874 _z08-06-10
999			_c21007 _d21007