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| 001 | 2007009122 | ||
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| 008 | 070308s2007 mau b 001 0 eng | ||
| 010 | _a 2007009122 | ||
| 020 |
_a9781422110300 (hbk.) : _c29.95 |
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_a1422110303 (hbk.) : _c29.95 |
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_aHD57.7 _b.U44 2007 |
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| 090 | _aHD 57.7 .U44 2007 | ||
| 090 | _aHD 57.7 .U44 2007 | ||
| 100 | 1 |
_aUlrich, David, _d1953- _9111868 |
|
| 245 | 1 | 0 |
_aLeadership brand : _bdeveloping customer-focused leaders to drive performance and build lasting value / _cDave Ulrich, Norm Smallwood. |
| 260 |
_aBoston, MA : _bHarvard Business School Press, _cc2007. |
||
| 300 |
_axiv, 270 p. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references (p. 241-247) and index. | ||
| 505 | 0 | _aBranding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand. | |
| 650 | 0 |
_aLeadership. _9111869 |
|
| 650 | 0 |
_aExecutive coaching. _9111870 |
|
| 650 | 0 |
_aOrganizational learning. _9111872 |
|
| 700 | 1 |
_aSmallwood, W. Norman. _915572 |
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| 852 |
_9p29.95 _y05-20-2008 |
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