000			02193cam a22004338a 4500
001			2007040116
003			AE-DuAU
005			20241127170126.0
008			070927s2008 miu b 001 0 eng
010			_a 2007040116
020			_a9781422121153 : _c29.95
020			_a1422121151 : _c29.95
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.32 _b.Z353 2008
069			_a08968663
090			_aHF 5415.32 .Z353 2008
090			_aHF 5415.32 .Z353 2008
100	1		_aZaltman, Gerald. _984577
245	1	0	_aMarketing metaphoria : _bwhat seven deep metaphors reveal about the minds of consumers / _cGerald Zaltman, Lindsay H. Zaltman.
260			_aBoston, MA : _bHarvard Business School Press, _c2008.
263			_a0805
300			_axxi, 230 p., [8] p. of plates: _bill. (some col.).; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p.209-219) and index.
505	0		_aHow to think deeply: a brief guide to overcoming your depth deficit -- Foundations of deep metaphors: How managers benefit from discovering consumer similiarities -- Transformation: how changes in substance and circumstances affect consumer thinking -- Journey: How the meeting of past, present, and future affects consumer thinking -- Container: How inclusion, exclusion, and other boundaries affect consumer thinking -- Resource: How acquisitions and their consequences affect consumer thinking -- Control: how the sense of mastery, vulnerability, and well-being affects consumer thinking -- Deep metaphors at work: a strategy for workable wondering.
650		0	_aConsumer behavior. _9111293
650		0	_aMetaphor. _971222
700	1		_aZaltman, Lindsay H. _984577
852			_9p29.95 _y05-06-2008
907			_a20781 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b05-06-08 _cm _da _e- _feng _gmiu _h0
935			_aPO31570
945			_g0 _i600507 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.07 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10276427 _z08-06-10
999			_c20781 _d20781