| 000 | 01969cam a22004218a 4500 | ||
|---|---|---|---|
| 001 | 2006050835 | ||
| 003 | DLC | ||
| 005 | 20240430144338.0 | ||
| 008 | 060926s2007 nyu b 001 0 eng | ||
| 010 | _a 2006050835 | ||
| 020 |
_a9780230001992 (alk. paper) : _c85.00 |
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| 020 |
_a0230001998 (alk. paper) : _c85.00 |
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| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.153 _b.K66 2007 |
| 069 | _a08968663 | ||
| 090 | _aHF 5415.153 .K66 2007 | ||
| 090 | _aHF 5415.153 .K66 2007 | ||
| 100 | 1 |
_aKono, Toyohiro. _9111274 |
|
| 245 | 1 | 0 |
_aStrategic new product development for the global economy / _cToyohiro Kono and Leonard Lynn. |
| 260 |
_aNew York, NY : _bPalgrave Macmillan, _c2007. |
||
| 300 |
_axvi, 263 p.: _bill.; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is a new product -- Why new products fail -- New product development processes -- The globalization of new product development -- Creating new product concept -- Organizing for effective new product -- Creativity in research organizations -- Evaluating new products during the development process -- Launching a new product -- Stopping an NPD process and changing product -- Recent trends -- Success factors in new product development. | |
| 650 | 0 |
_aNew products _xManagement. _9111277 |
|
| 650 | 0 |
_aProduct management. _9111278 |
|
| 650 | 0 |
_aStrategic planning. _9111279 |
|
| 650 | 0 |
_aBusiness planning. _9111280 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement _vCase studies. _9111281 |
|
| 700 | 1 |
_aLynn, Leonard H. _9111282 |
|
| 852 |
_9p85.00 _y05-06-2008 |
||
| 907 |
_a20780 _b08-12-10 _c08-06-10 |
||
| 942 |
_cBOOK _00 |
||
| 998 |
_aaudmc _b05-06-08 _cm _da _e- _feng _gnyu _h0 |
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| 935 | _aPO31570 | ||
| 945 |
_g0 _i600484 _j0 _laudmc _nCopy Type:01 - Books _o- _p312.38 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10276415 _z08-06-10 |
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| 999 |
_c20780 _d20780 |
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