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_aHD30.28 _b.F747 2004 |
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| 090 | _aHD 30.28 .F747 2004 | ||
| 090 | _aHD 30.28 .F747 2004 | ||
| 100 | 1 |
_aFriend, Graham. _962283 |
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| 245 | 1 | 0 |
_aGuide to business planning / _cGraham Friend and Stefan Zehle. |
| 260 |
_aLondon, UK : _bThe economist in association with Profile Books, _cc2004. |
||
| 300 |
_a281 p. _bill. _c27 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aAt head of title: The Economist. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description. | ||
| 505 | 0 | _aIntroduction -- The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan. | |
| 650 | 0 |
_aBusiness planning. _9110329 |
|
| 700 | 1 |
_aZehle, Stefan. _9110330 |
|
| 730 |
_aEconomist. _9110331 |
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_9p29.95 _y03-25-2008 |
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