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008			070711s2008 ctua b 001 0 eng
010			_a 2007028755
015			_aGBA761608 _2bnb
016	7		_a013810779 _2Uk
020			_a9780275992224 : _c109.95
020			_a0275992225 : _c109.95
040			_aDLC _cDLC _dYDX _dBTCTA _dUKM _dYDXCP
050	0	0	_aP96.M4 _bS594 2008
069			_a01961138
090			_aP 96 .M4 S594 2008
090			_aP 96 .M4 S594 2008
100	1		_aSilverblatt, Art. _9110200
245	1	0	_aMedia literacy : _bkeys to interpreting media messages / _cArt Silverblatt.
250			_a3rd ed.
260			_aWestport, CT : _bPraeger, _c2008.
300			_axii, 499 p. : _bill. ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. [485]-486) and index.
505	2		_aPt.1. Introduction -- Introduction to media literacy -- Pt.2. Keys to interpreting media messages -- Overview: elements of communication -- Process -- Historical context -- Cultural context -- Structure -- Framework -- Production elements -- Pt.3. Media formats -- Journalism -- advertising -- American political communications -- Digital media communications -- Pt.4. Issues and outcomes -- Issues in media communications -- Outcomes.
520			_aSilverblatt's book is a capable discussion of the components essential to critically examining mass media. Crammed with timely information (even the O.J. Simpson trial is mentioned), the book offers good tips on content analysis and other means of interpreting media effects. Given the glut of approaches to developing media literacy, Silverblatt necessarily must pick and choose among theoretical constructs. However, this reviewer wishes the author had spent more time on two areas crucial to understanding the impact of mass media: Marshall McLuhan's conception of hot versus cool media, which would have been a helpful addition to Silverblatt's process point, and hegemony, the inevitable offshoot of media imperialism. In addition, a chapter discussing the ethical implications of mass media would have offered the reader a more solid grounding in media's ability to influence mass audiences. Even given these limitations, the book is an important addition to the field of mass communication. Highly recommended for general readers and academics alike. From: Syndetics Solutions, Inc. Distributed by Syndetic Solutions, Inc.
650		0	_aMedia literacy. _9110201
852			_9p109.95 _y03-25-2008
907			_a20689 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b03-25-08 _cm _da _e- _feng _gctu _h0
935			_aPO31554
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999			_c20689 _d20689