000			02282cam a2200373 a 4500
001			2007017287
003			DLC
005			20240430144334.0
008			070426s2007 maua b 001 0 eng
010			_a 2007017287
019			_a148310473
020			_a1591391458 (hardcover : alk. paper) : _c25.60
020			_a9781591391456 (hardcover : alk. paper)
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dBWX _dYDXCP _dYBM _dUKM _dEHF _dNLGGC
050	0	0	_aHF5415.15 _b.G55 2007
090			_aHF 5415.15 .G55 2007
100	1		_aGilmore, James H., _d1959- _968407
245	1	0	_aAuthenticity : _bwhat consumers really want / _cJames H. Gilmore, B. Joseph Pine II.
260			_aBoston, MA: _bHarvard Business School Press, _cc2007.
300			_axiii, 299 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [253]-281) and index.
505	0		_aAuthenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
650		0	_aProduct management. _9109781
650		0	_aConsumer behavior. _9109783
650		0	_aConsumers' preferences. _9109787
700	1		_aPine, B. Joseph. _955373
852			_9p25.60 _y03-18-2008
907			_a20655 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b03-18-08 _cm _da _e- _feng _gmau _h0
935			_a28043
945			_g0 _i251581 _j0 _laudmc _nCopy Type:01 - Books _o- _p94.08 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10275009 _z08-06-10
999			_c20655 _d20655