000			01638cam a22003494a 4500
001			ocm06100955
005			20240430144332.0
008			030512s2005 nyu 001 0 eng
020			_a0749444622 (pbk.): _cDhs 113
020			_a97807444624 (pbk.)
024	3		_a97807444624 (pbk.)
050	0	0	_aHF5823 _b.R665 2003
090			_aHF 5823 .R665 2005
090			_aHF 5823 .R665 2005
100	1		_aRoman, Kenneth. _9109085
245	1	0	_aHow to advertise : _bWhat works, what doesn't- and why / _cKenneth Roman and Jane Maas with Martin Nisenholtz.
250			_a3rd ed.
260			_aLondon, UK : _bKogan Page; _bThe Chartered Institue of Marketing, _c2005, c2003.
300			_axxi, 218 p. ; _c22 cm.
500			_aIncludes index.
500			_aOriginally published in hbk. in 2003.
505	0		_aAdvertising is about ideas -- Brands and strategies -- Research -- Campaigns -- Media strategies and tactics -- Target marketing -- Integrated communications -- television -- Magazines and newspapers -- Radio and out-of-home -- The internet -- Direct marketing -- Brochures, websites, sales pieces --- Promotion -- Truth and ethics -- Working with an agency.
500			_a1st pbk ed.
650		0	_aAdvertising. _9109087
700	1		_aMaas, Jane. _9109088
700	1		_aNisenholtz, Martin. _9109090
852			_y02-25-2008
907			_a20595 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b02-25-08 _cm _da _e- _feng _gnyu _h0
945			_g0 _i49796 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10274303 _z08-06-10
999			_c20595 _d20595