000			01901cam a2200409 a 4500
001			2006021351
003			AE-DuAU
005			20241127170055.0
008			060627s2006 maua b 001 0 eng
010			_a 2006021351
020			_a9781422104606 (pbk.) : _c29.95
020			_a1422104605 (pbk.) : _c29.95
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415 _b.W483 2006
069			_a02947413
090			_aHF 5415 .W483 2006
090			_aHF 5415 .W483 2006
245	0	0	_aWhat is marketing? / _cAlvin J. Silk content adviser.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axii, 207 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	0		_aWhat is? series.
504			_aIncludes bibliographical references and index.
505	0		_aAnalyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
650		0	_aMarketing. _9108807
710	2		_aHarvard Business School. _bPress. _9108809
852			_9p29.95 _y01-30-2008
907			_a20577 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b01-30-08 _cm _da _e- _feng _gmau _h0
935			_a600099-600105
945			_g0 _i600104 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.07 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10274030 _z08-06-10
999			_c20577 _d20577