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001 2006002731
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008 060126s2007 mau b 001 0 eng
010 _a 2006002731
020 _a9781405119962 (pbk.) :
_c34.95
020 _a1405119969 (pbk.) :
_c34.95
020 _a1405119950 (hbk)
024 3 _a9781405119955
024 3 _a9781405119962
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD31
_b.B4965 2007
069 _a00001238
090 _aHD 31 .B4965 2007
090 _aHD 31 .B4965 2007
100 1 _aBilton, Chris.
_9108507
245 1 0 _aManagement and creativity :
_bfrom creative industries to creative management /
_cChris Bilton.
260 _aMalden, MA :
_bBlackwell Pub.,
_c2007.
300 _axxiii, 190 p. ;
_c25 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. [176]-185) and index.
505 0 _aDefining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
520 _a"In this book, Chris Bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between 'creatives' and 'suits'. Creativity, he suggests, is not just about spontaneous discovery and inspiration, it is also a self-conscious, deliberately managed process. Similarly, management is not only shaped by rational processes, it also involves insight, intuition, creativity, and risk." "Bilton draws on the work of management theorists and creativity theorists, and on the practical experience of individuals working in creative industries, in his attempt to improve our understanding of the relationship between the management of creativity and creative approaches to management. His work forms part of a wider move to consider the relevance of creative processes and structures in our new, creative economy."--BOOK JACKET
650 0 _aManagement.
_9108508
650 0 _aCreative ability in business.
_9108509
852 _9p34.95
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