| 000 | 02852cam a2200481 a 4500 | ||
|---|---|---|---|
| 001 | 2005017388 | ||
| 003 | DLC | ||
| 005 | 20240430144325.0 | ||
| 008 | 050616s2005 ii b 001 0 eng | ||
| 010 | _a 2005017388 | ||
| 015 |
_aGBA546429 _2bnb |
||
| 016 | 7 |
_a013210573 _2Uk |
|
| 020 |
_a0761933727 (pbk.) : _c34.15 |
||
| 020 | _a0761933719 | ||
| 020 | _a9780761933717 | ||
| 020 | _a9780761933724 (pbk.) | ||
| 020 | _a8178295156 (India : pbk.) | ||
| 020 | _a9788178295152 (India : pbk.) | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dUKM _dNLGGC _dBTCTA _dYDXCP _dCOO _dPUL |
||
| 042 | _apcc | ||
| 043 | _aa-ii--- | ||
| 050 | 0 | 0 |
_aP92.I7 _bV55 2005 |
| 090 | _aP 92 .I7 V55 2005 | ||
| 100 | 1 |
_aVilanilam, John V. _9105602 |
|
| 245 | 1 | 0 |
_aMass communication in India : _ba sociological perspective / _cJ.V. Vilanilam. |
| 260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bSage Publications, _c2005. |
||
| 300 |
_a223 p. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references (p. [211]-216) and index. | ||
| 520 | _aThis book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: Emphasizes the distinction between communication and mass communication-the former being a two-way exchange and the latter mostly a one-way communication. Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population. Distributed by Syndetic Solutions, Inc. | ||
| 650 | 0 |
_aMass media _zIndia _xHistory. _9105605 |
|
| 650 | 0 |
_aMass media _xHistory. _9105609 |
|
| 852 |
_9p34.15 _y09-26-2007 |
||
| 852 |
_9p31.95 _y06-24-2006 |
||
| 907 |
_a20350 _b05-07-14 _c08-06-10 |
||
| 942 |
_cBOOK _00 |
||
| 998 |
_aaudmc _b09-26-07 _cm _da _e- _feng _gii _h0 |
||
| 904 | _aYBP; B&T | ||
| 905 | _aPO20113 (B&T) | ||
| 935 | _a26887 | ||
| 953 | _a06092006 (B&T) | ||
| 945 |
_g0 _i681221 _j0 _laudmc _nCopy Type:01 - Books _o- _p117.42 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10271478 _z08-06-10 |
||
| 999 |
_c20350 _d20350 |
||