000			02293pam a22004814a 4500
001			2004002526
003			DLC
005			20240430144321.0
008			040204s2005 ilu b s001 0 eng
010			_a 2004002526
020			_a0252029429 (cloth : alk. paper) : _c34.95
024	3		_a9780252029424 (cloth : alk. paper) : _c34.95
040			_aDNLM/DLC _cDLC _dDLC
042			_apcc
050	0	0	_aRM214.3 _b.W36 2005
069			_a09064390
090			_aRM 214.3 .W36 2005
090			_aRM 214.3 .W36 2005
100	1		_aWansink, Brian. _9103802
245	1	0	_aMarketing nutrition : _bsoy, functional foods, biotechnology, and obesity / _cBrian Wansink.
260			_aUrbana : _bUniversity of Illinois Press, _c2005.
300			_a206 p. ; _c24 cm.
440		4	_aThe food series _9103804
504			_aIncludes bibliographical references (p. [197]-204) and index.
505	0		_aNutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
650		0	_aCommunication in diet therapy. _9103806
650		0	_aPatient education. _9103810
650		0	_aFood habits. _9103812
650		0	_aNutrition. _9103813
650	1	2	_aMarketing. _9103814
650	1	2	_aNutrition. _9103813
650	2	2	_aConsumer Satisfaction _xeconomics. _9103816
650	2	2	_aFood Industry _xeconomics. _9103819
650		0	_aNutrition _xMarketing. _9103822
852			_9p34.95 _y07-15-2007
907			_a20227 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b07-15-07 _cm _da _e- _feng _gilu _h0
935			_aPO20127
945			_g0 _i697599 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.44 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10270085 _z08-06-10
999			_c20227 _d20227