000			02386cam a22004218a 4500
001			2006023780
003			AE-DuAU
005			20241127165945.0
008			060721s2006 mau 000 0 eng
010			_a 2006023780
020			_a9781422101674 : _c35.00, Dhs 140.00.
020			_a1422101673 : _c35.00
040			_aDLC _cDLC _dDLC
050	0	0	_aHD69.B7 _bK855 2006
069			_a08873162
090			_aHD 69 .B7 K855 2007
090			_aHD 69 .B7 K855 2007
100	1		_aKumar, Nirmalya. _9101662
245	1	0	_aPrivate label strategy : _bhow to meet the store brand challenge / _cNirmalya Kumar, Jan-Benedict E.M. Steenkamp.
260			_aBoston, MA : _bHarvard Business School Press, _cc2007.
300			_axvii, 270 p.: _bill.; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aBrand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
504			_aIncludes bibliographical references (p.[231]-247) and index.
650		0	_aBrand name products _xMarketing. _9101664
700	1		_aSteenkamp, Jan-Benedict E. M. _9101665
852			_9p35.00 _y05-23-2007
852			_9p0.00 _y03-02-2008
907			_a20096 _b08-22-11 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b05-23-07 _cm _da _e- _feng _gmau _h0
935			_aPO20127
945			_g0 _i694786 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10268625 _z08-06-10
999			_c20096 _d20096