000 01514nam a22003375 4500
001 bk0006169693
008 070510s2005 xx eng d
020 _a9781584710783 :
_c39.95
020 _a1584710780 :
_c39.95
040 _aTexas A&M Uni.; Original cataloging.
050 1 4 _aHD69.B7
_bW56 2005
069 _a08873162
090 _aHD 69 .B7 W56 2005
100 1 0 _aWinders, Arthur A.
_9101444
245 1 4 _aThe power of retail branding :
_bInnovative marketing strategies for achieving brandpower /
_cArthur A. Winters, Peggy Fincher Winters; [editor in chief], Carole Paul and the editors of Retail Ad World.
246 3 _aThe power of retail branding : Innovative marketing strategies for achieving brandpower.
260 _aNew York, NY:
_bVisual Reference Publications;
_bDistributors, Watson-Guptill, HarperCollins,
_cc2005.
300 _a175 p. :
_bill. (chiefly col.) ;
_c31 cm.
650 0 _aBrand name products
_xMarketing
_vCase studies
_9101446
650 0 _aProduct management
_vCase studies
_9101451
700 1 _aWinters, Peggy Fincher
_917107
700 1 _aPaul, Carole
_9101456
852 _9p39.95
_y05-23-2007
907 _a20085
_b08-06-10
_c08-06-10
942 _cBOOK
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_nCopy Type:01 - Books
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_p146.82
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999 _c20085
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