000 02062cam a22004458a 4500
001 2006018774
003 DLC
005 20240430144315.0
008 060608s2006 nyu 001 0 eng
010 _a 2006018774
020 _a9780071472548 :
_c27.95
020 _a0071472541(alk. paper) :
_c27.95
040 _aDLC
_cDLC
_dDLC
043 _an-us---
_aa-cc---
050 0 0 _aHD58.6
_b.L362 2006
069 _a08873162
090 _aHD 58.6 .L362 2006
090 _aHD 58.6 .L362 2006
100 1 _aLam, N. Mark.
_917535
245 1 0 _aChina now :
_bdoing business in the world's most dynamic market /
_cN. Mark Lam, John L. Graham.
246 3 _aChina now : doing business in the world's most dynamic market.
260 _aNew York, NY :
_bMcGraw-Hill,
_cc2007.
263 _a0608
300 _axi, 385 p.:
_bill.;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aTaking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking care of business : setting up shop -- Making the sale : getting your product on store shelves -- Blowing your horn : marketing that works! -- Finding a partner : licensing 101.
650 0 _aNegotiation in business
_zUnited States.
_928031
650 0 _aIntercultural communication.
_9100973
651 0 _aUnited States
_xCommerce
_zChina.
_9100977
651 0 _aChina
_xCommerce
_zUnited States.
_9100982
700 1 _aGraham, John L.
_9100984
852 _9p27.95
_y05-23-2007
907 _a20055
_b08-12-10
_c08-06-10
942 _cBOOK
_00
998 _aaudmc
_b05-23-07
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_feng
_gnyu
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935 _aPO20127
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999 _c20055
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