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001			2004304321
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005			20240430144312.0
008			041115s2004 enka b 001 0 eng d
010			_a 2004304321
015			_aGBA4-Z1099
020			_a0714843873 (pbk.) : _c49.95
040			_aGZT _cGZT _dUKM _dDLC
042			_alccopycat
050	0	0	_aHF5823 _b.B439 2004
069			_a03865167
090			_aHF 5823 .B439 2004
090			_aHF 5823 .B439 2004
100	1		_aBerger, Warren. _999594
245	1	0	_aAdvertising today / _cWarren Berger.
260			_aLondon, UK : _bPhaidon, _cc2001, 2004.
300			_a512 p. : _bill. (some col.) ; _c30 cm.
504			_aIncludes bibliographical references (p. 494-499) and index.
505	0		_aIntroduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
500			_aReprinted in paperback. originally published by Phaidon, 2001.
650		0	_aAdvertising. _999596
650		0	_aAdvertising _xHistory. _999598
650		0	_aAdvertising _vPictorial works. _999602
650		0	_aArt and industry. _999606
852			_9p49.95 _y04-12-2007
907			_a19965 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b04-12-07 _cm _da _e- _feng _genk _h0
935			_aPO20126
945			_g0 _i692178 _j0 _laudmc _nCopy Type:01 - Books _o- _p183.57 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10267189 _z08-06-10
999			_c19965 _d19965