000			01813cam a22003614a 4500
001			2005022466
003			DLC
005			20240430144310.0
008			050802s2006 caua b 001 0 eng
010			_a 2005022466
020			_a1412916348 (pbk.) _c37.00
020			_a141291633X (cloth)
020			_a9781412916348 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5414 _b.A527 2006
090			_aHF 5414 .A527 2006
100	1		_aAndreasen, Alan R., _d1934- _939436
245	1	0	_aSocial marketing in the 21st century / _cAlan R. Andreasen.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axi, 264 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 237-252) and index.
505	0		_aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
650		0	_aSocial marketing. _998514
852			_9p37.00 _y03-08-2007
852			_9p38.95 _y05-23-2007
907			_a19899 _b01-04-12 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b03-08-07 _cm _da _e- _feng _gcau _h0
935			_aPR25575
945			_g0 _i695544 _j0 _laudmc _nCopy Type:01 - Books _o- _p143.14 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10266318 _z08-06-10
999			_c19899 _d19899