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_a0131411330 (pbk.) : _c60.00 |
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| 090 | _aHD 69 .B7 K45 2003 | ||
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_aKeller, Kevin Lane, _d1956- _914103 |
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_aBest practice cases in branding : _blessons from the world's strongest brands / _cKevin Lane Keller. |
| 246 | 3 | 0 | _aLessons from the world's strongest brands |
| 246 | 3 | _aBest practice cases in branding : lessons from the world's strongest brands. | |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Education/Prentice Hall, _cc2003. |
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| 300 |
_a288 p. : _bill. ; _c24 cm. |
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| 500 | _a[Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.] | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aBrand name products _xManagement. _997964 |
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| 650 | 0 |
_aBrand name products _xManagement _vCase studies. _997966 |
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_aKeller, Kevin Lane, _d1956- _tStrategic brand management. _914103 |
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_9p39.52 _y03-08-2007 |
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_9p41.60 _y04-04-2007 |
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_a19861 _b06-24-15 _c08-06-10 |
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