000 | 01337cam a2200361 a 4500 | ||
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001 | 2004301763 | ||
003 | DLC | ||
005 | 20240430144309.0 | ||
008 | 040802s2004 enka b 001 0 eng d | ||
010 | _a 2004301763 | ||
015 | _aGB A4-Z9801 | ||
020 |
_a0199269610 _c66.03 |
||
035 | _a(OCoLC)ocm55908381 | ||
040 |
_aEQO _cEQO _dDLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415 _b.D747 2004 |
090 | _aHF 5415 .D747 2004 | ||
100 | 1 |
_aDowling, Grahame R. _q(Grahame Robert) _958233 |
|
245 | 1 | 4 |
_aThe art and science of marketing : _bmarketing for marketing managers / _cGrahame R. Dowling. |
246 | 3 | _aArt & science of marketing | |
246 | 3 | _aThe art and science of marketing : marketing for marketing managers. | |
260 |
_aOxford : _aNew York, N.Y.: _bOxford University Press, _cc2004. |
||
300 |
_axv, 441 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing. _997942 |
|
852 |
_9p66.03 _y03-08-2007 |
||
907 |
_a19859 _b08-12-10 _c08-06-10 |
||
942 |
_cBOOK _01 |
||
998 |
_aaudmc _b03-08-07 _cm _da _e- _feng _genk _h4 |
||
935 | _aPR25575 | ||
945 |
_g0 _i250267 _j0 _laudmc _nCopy Type:01 - Books _o- _p242.66 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10265582 _z08-06-10 |
||
999 |
_c19859 _d19859 |