000 01337cam a2200361 a 4500
001 2004301763
003 DLC
005 20240430144309.0
008 040802s2004 enka b 001 0 eng d
010 _a 2004301763
015 _aGB A4-Z9801
020 _a0199269610
_c66.03
035 _a(OCoLC)ocm55908381
040 _aEQO
_cEQO
_dDLC
042 _alccopycat
050 0 0 _aHF5415
_b.D747 2004
090 _aHF 5415 .D747 2004
100 1 _aDowling, Grahame R.
_q(Grahame Robert)
_958233
245 1 4 _aThe art and science of marketing :
_bmarketing for marketing managers /
_cGrahame R. Dowling.
246 3 _aArt & science of marketing
246 3 _aThe art and science of marketing : marketing for marketing managers.
260 _aOxford :
_aNew York, N.Y.:
_bOxford University Press,
_cc2004.
300 _axv, 441 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_997942
852 _9p66.03
_y03-08-2007
907 _a19859
_b08-12-10
_c08-06-10
942 _cBOOK
_01
998 _aaudmc
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_cm
_da
_e-
_feng
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935 _aPR25575
945 _g0
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_nCopy Type:01 - Books
_o-
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999 _c19859
_d19859