| 000 | 02749cam a22003858a 4500 | ||
|---|---|---|---|
| 001 | 2005006853 | ||
| 003 | DLC | ||
| 005 | 20240430144309.0 | ||
| 008 | 050308s2005 njua 000 0 eng | ||
| 010 | _a 2005006853 | ||
| 020 |
_a0471478555 _c28.45 |
||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD30.28 _b.D72 2005 |
| 090 | _aHD 30.28 .D72 2005 | ||
| 100 | 1 |
_aDranove, David. _997829 |
|
| 245 | 1 | 0 |
_aKellogg on strategy : _bconcepts, tools, and frameworks for practitioners / _cDavid Dranove and Sonia Marciano. |
| 246 | 3 | _aKellogg on strategy : concepts, tools, and frameworks for practitioners. | |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2005. |
||
| 300 |
_avi, 234 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aGetting ready to do strategy -- Mini-case studies: Samsung, Allegheny Health Education and Research Foundation -- B minus C: positioning your firm against the competition -- Mini-case studies: American Airlines, Merck, Wal-Mart -- Affirming your competitive advantage: the resource and capabilites audit -- Mini-case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines -- Measuring your competitive advantage: a toolkit -- The cancer of competition: how to diagnose it -- Mini-case studies: Commonwealth Edison, Lucent Technologies, The National Football League, Texas Rangers, the "cola wars", the pharmaceutical industry, United Healthcare -- The cancer of competition: how to cure it -- Mini-case studies: American Airlines, Garanimals, General Electric, Kellogg's, Opec, Sky TV, Wal-Mart -- The threat of entry and how to combat it -- Mini-case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox -- How to sustain your competitive advantage -- Mini-case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards -- Two examples of strategy in action: Southwest Airlines and the Chicago Hospital Market. | |
| 650 | 0 |
_aStrategic planning. _997833 |
|
| 650 | 0 |
_aStrategic planning _vCase studies. _997835 |
|
| 650 | 0 |
_aIndustrial management. _997839 |
|
| 700 | 1 |
_aMarciano, Sonia. _997841 |
|
| 852 |
_9p28.45 _y03-08-2007 |
||
| 852 |
_9p29.95 _y04-04-2007 |
||
| 907 |
_a19851 _b05-27-15 _c08-06-10 |
||
| 942 |
_cBOOK _01 |
||
| 998 |
_aaudmc _b03-08-07 _cm _da _e- _feng _gnju _h0 |
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| 935 | _aPR25575 | ||
| 945 |
_g0 _i691444 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.07 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10265442 _z08-06-10 |
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| 999 |
_c19851 _d19851 |
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