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001 | 2006278126 | ||
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008 | 060809s2004 nju b 100 0 eng d | ||
010 | _a 2006278126 | ||
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_a013055076 _2Uk |
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_a9812388567 (pbk.) _c32.30 |
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_aSISPL _cSISPL _dOCLCQ _dUKM _dNTE _dUAB _dOCL _dBAKER _dIXA _dNLGGC _dVRC _dDLC |
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042 | _alccopycat | ||
050 | 0 | 0 |
_aHD69.B7 _bC63 2004 |
090 | _aHD 69 .B7 C63 2005 | ||
245 | 0 | 0 |
_aCorporate cultures and global brands / _cedited by Albrecht Rothacher. |
260 |
_aHackensack, New Jersey : _bWorld Scientific Pub., _cc2004, 2005. |
||
300 |
_aviii, 269 p. ; _c23 cm. |
||
500 | _a"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. | ||
504 | _aIncludes bibliographical references. | ||
500 | _aReprint. First published in 2004. | ||
650 | 0 |
_aBrand name products _xManagement _vCongresses. _997778 |
|
650 | 0 |
_aBrand name products _xMarketing _vCongresses. _997780 |
|
650 | 0 |
_aCorporate culture _vCongresses. _997782 |
|
650 | 0 |
_aCorporate image _vCongresses. _997784 |
|
650 | 0 |
_aCompetition, International _vCongresses. _997786 |
|
650 | 0 |
_aCorporate culture _vCongresses. _997782 |
|
650 | 1 | 7 |
_aOrganisatiecultuur. _2gtt _997789 |
650 | 1 | 7 |
_aMerken. _2gtt _997790 |
650 | 1 | 7 |
_aInternationale ondernemingen. _2gtt _997793 |
650 | 1 | 7 |
_aCorporate identity. _2gtt _997795 |
653 | 1 | _aComparative business cultures | |
653 | 1 | _aGlobal brands | |
700 | 1 |
_aRothacher, Albrecht. _997796 |
|
852 |
_9p32.30 _y03-08-2007 |
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852 |
_9p34.00 _y05-23-2007 |
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