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035 _a(OCoLC)ocm57302866
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050 0 0 _aHD69.B7
_bC63 2004
090 _aHD 69 .B7 C63 2005
245 0 0 _aCorporate cultures and global brands /
_cedited by Albrecht Rothacher.
260 _aHackensack, New Jersey :
_bWorld Scientific Pub.,
_cc2004, 2005.
300 _aviii, 269 p. ;
_c23 cm.
500 _a"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
504 _aIncludes bibliographical references.
500 _aReprint. First published in 2004.
650 0 _aBrand name products
_xManagement
_vCongresses.
_997778
650 0 _aBrand name products
_xMarketing
_vCongresses.
_997780
650 0 _aCorporate culture
_vCongresses.
_997782
650 0 _aCorporate image
_vCongresses.
_997784
650 0 _aCompetition, International
_vCongresses.
_997786
650 0 _aCorporate culture
_vCongresses.
_997782
650 1 7 _aOrganisatiecultuur.
_2gtt
_997789
650 1 7 _aMerken.
_2gtt
_997790
650 1 7 _aInternationale ondernemingen.
_2gtt
_997793
650 1 7 _aCorporate identity.
_2gtt
_997795
653 1 _aComparative business cultures
653 1 _aGlobal brands
700 1 _aRothacher, Albrecht.
_997796
852 _9p32.30
_y03-08-2007
852 _9p34.00
_y05-23-2007
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