000			01757cam a22003974a 4500
001			2006043378
003			DLC
005			20240430144306.0
008			060303s2006 nyua b 001 0 eng
010			_a 2006043378
020			_a1401302378 : _c24.95
040			_aDLC _cDLC _dBAKER _dC#P _dVP@ _dIXA _dCVM _dYDXCP _dOCLCQ _dYBM _dDLC
042			_apcc
050	0	0	_aHF5415.127 _b.A54 2006
069			_a03851879
090			_aHF 5415.127 .A54 2006
090			_aHF 5415.127 .A54 2006
100	1		_aAnderson, Chris, _d1961- _996765
245	1	4	_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson.
250			_a1st ed.
260			_aNew York : _bHyperion, _cc2006.
300			_axii, 238 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [227]-230) and index.
505	0		_aThe long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
650		0	_aMarket segmentation. _996769
650		0	_aInternet marketing. _996772
650		0	_aMarketing _xTechnological innovations. _996776
852			_9p24.95 _y02-12-2007
907			_a19777 _b08-06-10 _c08-06-10
942			_cBOOK _03
998			_aaudmc _b02-12-07 _cm _da _e- _feng _gnyu _h4
935			_aPO20123
945			_g0 _i689042 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.69 _q- _r- _s- _t1 _u3 _v2 _w3 _x0 _yi10264504 _z08-06-10
999			_c19777 _d19777