| 000 | 01412cam a22003974a 4500 | ||
|---|---|---|---|
| 001 | 2005047664 | ||
| 003 | DLC | ||
| 005 | 20240430144306.0 | ||
| 008 | 050413s2005 nyu 001 0 eng | ||
| 010 | _a 2005047664 | ||
| 020 |
_a1591841127 : _c23.95 |
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| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bS3417 2005 |
| 069 | _a03851879 | ||
| 090 | _aHD 69 .B7 S3417 2005 | ||
| 090 | _aHD 69 .B7 S3417 2005 | ||
| 100 | 1 |
_aSchley, Bill. _996693 |
|
| 245 | 1 | 0 |
_aWhy Johnny can't brand : _brediscovering the lost art of the big idea / _cBill Schley and Carl Nichols, JR. |
| 260 |
_aNew York, N.Y. : _bPortfolio, _c2005. |
||
| 300 |
_axvii, 222 p. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 500 | _aFirst published in 2005 by Portfolio, a member of Pinguin Group (USA) Inc. | ||
| 650 | 0 |
_aBrand name products. _996696 |
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| 650 | 0 |
_aBrand name products _xMarketing. _996700 |
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| 650 | 0 |
_aBrand name products _xManagement. _996704 |
|
| 700 | 1 |
_aNichols, Carl, _d1955- _996707 |
|
| 852 |
_9p23.95 _y02-12-2007 |
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| 907 |
_a19773 _b08-06-10 _c08-06-10 |
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_cBOOK _01 |
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_aaudmc _b02-12-07 _cm _da _e- _feng _gnyu _h0 |
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_g0 _i689000 _j0 _laudmc _nCopy Type:01 - Books _o- _p88.02 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10264462 _z08-06-10 |
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| 999 |
_c19773 _d19773 |
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