000 01227cam a2200337 a 4500
001 ocm00004701
005 20240430144242.0
008 060424s2001 maua b 001 0 eng
010 _a 2001094701
020 _a0738204633 (pbk.) :
_c29.00
040 _aDLC
_cDLC
050 0 0 _aHF5415.153
_b.C65 2001
069 _a03767536
090 _aHF 5415.153 .C65 2001
090 _aHF 5415.153 .C65 2001
100 1 _aCooper, Robert G.
_q(Robert Gravlin),
_d1943-
_989380
245 1 0 _aWinning at new products :
_baccelerating the process from idea to launch /
_cRober G. Cooper.
250 _a3rd ed.
260 _aCambridge, Mass. :
_bPerseus Pub.,
_cc2001.
300 _axiii, 425 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 399-411) and index.
650 0 _aNew products.
_989381
852 _9p29.00
_y04-24-2006
907 _a19007
_b08-06-10
_c08-06-10
942 _cBOOK
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