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008			050916s2004 enk 000 0 eng
010			_a 2004002754
020			_a074944200X (pbk.) : _c32.50
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.B49 2004
069			_a08671808
090			_aHF 5415.2 .B49 2004
090			_aHF 5415.2 .B49 2004
100	1		_aBirn, Robin. _9162079
245	1	4	_aThe effective use of market research : _bhow to drive and focus better business decisions / _cRobin J. Birn.
250			_a4th ed.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2004.
300			_axiv, 226 p. ; _c24 cm.
490	1		_aMarket research in practice
505	0		_aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650		0	_aMarketing research. _9162080
650		0	_aDecision making. _9162081
650		0	_aStrategic planning. _9162082
650		0	_aSuccess in business. _9162083
830		0	_aMarket research in practice series. _9162084
852			_9p32.50 _y04-09-2005
907			_a18240 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b04-09-05 _cm _da _e- _feng _genk _h4
935			_aPO16959%5FBUS%5F1
945			_g0 _i659516 _j0 _laudmc _nCopy Type:01 - Books _o- _p119.44 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10246940 _z08-06-10
999			_c18240 _d18240