000			03909cam a22004094a 4500
001			2004005393
003			DLC
005			20240430144219.0
008			050916s2004 nyu b 001 0 eng
010			_a 2004005393
020			_a081440815X : _c23.00
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHC79.C6 _bJ64 2004
069			_a08671808
090			_aHF 5415 .J64 2004
090			_aHC 79 .C6 J64 2004
100	1		_aJohnson, Lisa, _d1967- _9162061
245	1	0	_aDon't think pink : _bwhat really makes women buy--and how to increase your share of this crucial market / _cLisa Johnson, Andrea Learned.
260			_aNew York : _bAMACOM, _cc2004.
300			_ax, 230 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 223) and index.
505	0		_aBrain Training: How Not to Think Pink -- Now You See "Her": The Visible Approach to Marketing to Women -- Now You Don't (See "Her"): The Transparent Approach to Marketing to Women -- Inside a Woman's Mind: The Scientific Underpinnings -- Shaping the Generations: Baby Boomers (and Matures) to Gen Yers -- Looking Beyond Generations: The Buying Filters of Life Stages and Roles -- Cultural Influencers: The Buying Filters of Emerging Majorities -- Learning Curves and Life Stages: Relationship-Building Opportunities -- The Internet-Savvy Woman: Connecting with Her Online -- Online Research: Using E-Marketing to See Women Clearly -- Enlisting Women as Your Marketing Partners: An Alliance for Brand Success -- Afterword: Investing in a Transparent Future.
520			_aWomen make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually. Is your business doing absolutely everything it can to tap into this immense market? Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power by revealing: Why and how you should replace your current "visible" marketing, which merely tells women your product is "for them," with cutting-edge "transparent marketing," which focuses on what's actually important to the buyer, How women behave online, and how to take advantage of online resources to stay in touch with the women's market, The different ways to segment the women's market, and how generational history, culture, life stages, degree of confidence with technology, and other factors influence a woman's buying mind, That how women buy can be even more critical than the product or service being sold.
520	8		_aThe authors share their groundbreaking studies that reveal how to identify the common traits of your target buyer and use them as a foundation for tapping into women's buying preferences and processes. (In fact, you can even adapt this methodology to reach any group you wish to target, regardless of gender, culture, or socioeconomic status.) There's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how your business can capitalize on this enormous (and evergreen) market.
650		0	_aWomen consumers. _9162062
650		0	_aMarketing. _9162063
700	1		_aLearned, Andrea. _9162064
852			_9p23.00 _y04-09-2005
907			_a18236 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b04-09-05 _cm _da _e- _feng _gnyu _h0
905			_aLisa Johnson and Andrea Learned are cofounders of Reach Women
935			_aPO16959%5FBUS%5F1
945			_g0 _i659433 _j0 _laudmc _nCopy Type:01 - Books _o- _p84.53 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10246903 _z08-06-10
999			_c18236 _d18236