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_aHF5415 _b.H24335 2001 |
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090 | _aHF 5415 .H24335 2001 | ||
090 | _aHF 5415 .H24335 2001 | ||
245 | 0 | 0 | _aHarvard business review on marketing. |
246 | 3 | 0 | _aOn marketing |
246 | 3 | 0 | _aMarketing |
260 |
_aBoston : _bHarvard Business School Press, _cc2001. |
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300 |
_avii, 182 p. : _bill. ; _c21 cm. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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_aHarvard business review paperback series _9161385 |
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500 | _aContains articles previously published in the Harvard business review. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing. _9161386 |
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650 | 0 |
_aMarketing _xManagement. _9161387 |
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650 | 0 | 0 |
_aBrand name products _xMarketing. _9161388 |
730 | 0 |
_aHarvard business review. _9161389 |
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_9p19.95 _y12-01-2004 |
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