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050 0 0 _aHF5415
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069 _a00686592
090 _aHF 5415 .H24335 2001
090 _aHF 5415 .H24335 2001
245 0 0 _aHarvard business review on marketing.
246 3 0 _aOn marketing
246 3 0 _aMarketing
260 _aBoston :
_bHarvard Business School Press,
_cc2001.
300 _avii, 182 p. :
_bill. ;
_c21 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
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440 0 _aHarvard business review paperback series
_9161385
500 _aContains articles previously published in the Harvard business review.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9161386
650 0 _aMarketing
_xManagement.
_9161387
650 0 0 _aBrand name products
_xMarketing.
_9161388
730 0 _aHarvard business review.
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852 _9p19.95
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