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| 010 | _aoc2007093624 | ||
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_a3527502823 (hbk.) : _c55.00 |
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_aSISPL _cSISPL |
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_aHD69.B7 _bR54 2007 |
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| 090 | _aHD 69 .B7 R54 2007 | ||
| 100 | 1 |
_aRiesenbeck, Hajo. _988371 |
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| 245 | 1 | 0 |
_aPower brands : _bmeasuring, making and managing brand success / _cHajo Riesenbeck and Jesko Perrey. |
| 260 |
_aWeinheim, Ger. : _bWiley-VCH, _cc2007. |
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| 300 |
_axii, 274 p. :4 _bill. (chiefly col.) ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 267-269). | ||
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_aBrand name products. _988372 |
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_aPerrey, Jesko. _988373 |
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