| 000 | 01229nam a22003255 4500 | ||
|---|---|---|---|
| 001 | bk0006445183 | ||
| 008 | 070512s2005 xx eng d | ||
| 020 |
_a9780199285563 (pbk.) : _c39.95 |
||
| 020 |
_a019928556X (pbk.) : _c39.95 |
||
| 040 | _aMadCat (UW Madison) | ||
| 050 | 0 | 0 |
_aHF5415 _b.D747 2004 |
| 069 | _a09959405 | ||
| 090 | _aHF 5415 .D747 2004 | ||
| 100 | 1 | 0 |
_aDowling, Grahame R. _q(Grahame Robert) _958233 |
| 245 | 1 | 4 |
_aThe Art and Science of Marketing : _bmarketing for marketing managers / _cGrahame R. Dowling. |
| 246 | 3 | _aArt & science of marketing | |
| 250 | _a1st pbk. ed. | ||
| 260 |
_aOxford, UK; _aNew york, NY: _bOxford University Press, _c2005, c2004. |
||
| 300 |
_axv, 441 p. : _bill.; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _988058 |
|
| 852 |
_9p39.95 _y05-23-2007 |
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| 907 |
_a17589 _b08-06-10 _c08-06-10 |
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| 942 |
_cBOOK _00 |
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| 998 |
_aaudmc _b05-23-07 _cm _da _e- _feng _gxx _h4 |
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| 935 | _aPO20124 | ||
| 945 |
_g0 _i695213 _j0 _laudmc _nCopy Type:01 - Books _o- _p146.82 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10239261 _z08-06-10 |
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| 999 |
_c17589 _d17589 |
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