000 01824pam a22004094a 4500
001 2004019679
003 DLC
005 20240430144158.0
008 040819s2005 nyua b 001 0 eng
010 _a 2004019679
020 _a9780071441889 (pbk.) :
_c16.95
020 _a0071441883 (pbk.) :
_c16.95
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.32
_b.S75 2005
069 _a08873162
090 _aHF 5415.32 .S75 2005
090 _aHF 5415.32 .S75 2005
100 1 _aStinnett, Bill.
_988001
245 1 0 _aThink like your customer :
_ba winning strategy to maximize sales by understanding how and why your customers buy /
_cBill Stinnett.
260 _aNew York, NY :
_bMcGraw-Hill,
_cc2005.
300 _axxiv, 261 p. :
_bill. ;
_c23 cm.
505 0 _aWhy customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
504 _aIncludes bibliographical references (p. 251-252) and index.
650 0 _aConsumer behavior.
_988002
650 0 _aSelling.
_988003
650 0 _aCustomer relations.
_988004
650 0 _aCustomer loyalty.
_988005
852 _9p16.95
_y05-23-2007
907 _a17571
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