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_aAaker, David A. _940829 |
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_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker. |
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_aNew York, NY : _bFree Press, _cc2004. |
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_axviii, 348 p. : _bill. ; _c24 cm. |
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_2rdacontent _atext _btxt |
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_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references (p. [323]-327) and index. | ||
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