000			02837cam a2200421 a 4500
001			2002727101
003			DLC
005			20240430144158.0
008			021205s2003 njua b 001 0 eng
010			_a 2002727101
020			_a9780471204763 : _c35.00
020			_a0471204765 : _c35.00
040			_aMSA _cMSA _dDLC
042			_alccopycat
050	0	0	_aHF5415 _b.K444 2003
069			_a08873162
090			_aHF 5415 .K444 2003
090			_aHF 5415 .K444 2003
245	0	0	_aKellogg on integrated marketing / _cthe Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors.
246	3	0	_aIntegrated marketing
260			_aHoboken, NJ : _bWiley, _cc2003.
300			_axxi, 314 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_tEvolving marketing and marketing communications into the twenty-first century / _rDon E. Schulz -- _tOverview of Kellogg on integrated marketing / _rDawn Iacobucci and Bobby J. Calder -- _tWhat is integrated marketing? / _rBobby J. Calder and Edward C. Malthouse -- _tThe tao of customer loyalty : getting to "my brand, my way" / _rTom Collinger -- _tUsing interaction maps to create brand experiences and relationships / _rAndrew J. Razeghi and Bobby J. Calder -- _tIntegrated marketing and the consumer experience / _rLisa Fortini-Campbell -- _tStrategies for viral marketing / _rMaria Flores Letelier, Charles Spinosa, and Bobby J. Calder -- _tAcquiring the right customers / _rLisa A. Petrison and Paul Wang -- _tDatabase sub-segmentation / _rEdward C. Malthouse -- _tCustomer profitability and diagnosing a customer portfolio / _rFrancis J. Mulhern -- _tDecision-guidance systems / _rNigel Hopkins, Adam Duhachek, and Dawn Iacobucci -- _tScoring models / _rEdward C. Malthouse -- _tIntegrating marketing and the web / _rEric G. Berggren, Bobby J. Calder, and Richard I. Kolsky -- _tAn illustration of integrated marketing / _rBobby J. Calder -- _tReflections on becoming a great marketing organization / _rStephen Burnett.
650		0	_aMarketing. _987926
700	1		_aIacobucci, Dawn. _972861
700	1		_aCalder, Bobby J. _944661
710	2		_aJ.L. Kellogg Graduate School of Management. _bCenter for Marketing Sciences. _961046
710	2		_aMedill School of Journalism. _bDept. of Integrated Marketing Communications. _987927
852			_9p35.00 _y05-23-2007
907			_a17551 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b05-23-07 _cm _da _e- _feng _gnju _h0
935			_aPO20127
945			_g0 _i694406 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.63 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10238876 _z08-06-10
999			_c17551 _d17551