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001			2006030611
003			DLC
005			20240430144157.0
008			060914s2007 nyu b 001 0 eng
010			_a 2006030611
020			_a9781400043361 : _c26.95
020			_a1400043360 : _c26.95
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043			_an-us--- _ae-fr---
050	0	0	_aHD9711.U64 _bB646 2007
069			_a08873162
090			_aHD 9711 .U64 B646 2007
090			_aHD 9711 .U64 B646 2007
100	1		_aNewhouse, John. _987869
245	1	0	_aBoeing versus Airbus : _bthe inside story of the greatest international competition in business / _cJohn Newhouse.
246	3		_aBoeing vs. Airbus
246	3		_aBoeing versus Airbus : the inside story of the greatest international competition in business.
250			_a1st ed.
260			_aNew York, NY : _bA.A. Knopf, _cc2007.
300			_axiii, 254 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 229-240) and index.
520			_a"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
505	0		_aBeing number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
610	2	0	_aBoeing Company. _987870
610	2	0	_aAirbus Industrie. _987871
650		0	_aAircraft industry _zUnited States. _987872
650		0	_aAircraft industry _zFrance. _987873
650		0	_aCompetition, International. _987874
852			_9p26.95 _y05-23-2007
907			_a17533 _b08-12-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b05-23-07 _cm _da _e- _feng _gnyu _h0
935			_aPO20127
945			_g0 _i693978 _j0 _laudmc _nCopy Type:01 - Books _o- _p99.04 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10238670 _z08-06-10
999			_c17533 _d17533