000			01887cam a22004214a 4500
001			2003008536
003			DLC
005			20240430144151.0
008			030411s2004 mdua b 001 0 eng
010			_a 2003008536
020			_a0742527247 (pbk.) : _c21.95
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5823 _b.B438 2004
069			_a09803113
090			_aHF 5823 .B438 2004
090			_aHF 5823 .B438 2004
100	1		_aBerger, Arthur Asa, _d1933- _987069
245	1	0	_aAds, fads, and consumer culture : _badvertising's impact on American character and society / _cArthur Asa Berger.
246	3		_aAds, fads, and consumer culture : advertising's impact on American character and society.
250			_a2nd ed.
260			_aLanham, Md. : _bRowman & Littlefield Pub., _cc2004.
300			_axvii, 197 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p.189-192) and index.
505	0		_aAdvertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
650		0	_aAdvertising _zUnited States. _987070
650		0	_aPopular culture _zUnited States. _987071
650		0	_aConsumer education _zUnited States. _987072
852			_9p21.95 _y02-28-2007
907			_a17329 _b08-12-10 _c08-06-10
942			_cBOOK _02
998			_aaudmc _b02-28-07 _cm _da _e- _feng _gmdu _h0
935			_aPO20122
945			_g0 _i690537 _j0 _laudmc _nCopy Type:01 - Books _o- _p80.67 _q- _r- _s- _t1 _u2 _v4 _w2 _x0 _yi10235838 _z08-06-10
999			_c17329 _d17329