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001			2005016691
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005			20240430144141.0
008			050614s2005 nyua 001 0 eng
010			_a 2005016691
020			_a1576601919 : _c18.95
040			_aDLC _cDLC _dDLC
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050	0	0	_aHF5415 _b.C54738 2005
069			_a07832559
090			_aHF 5415 .C54738 2005
090			_aHF 5415 .C54738 2005
100	1		_aCone, Steve, _d1950- _986110
245	1	0	_aSteal these ideas! : _bmarketing secrets that will make you a star / _cSteve Cone.
250			_a1st ed.
260			_aNew York : _bBloomberg Press, _cc2005.
300			_aix, 188 p. : _bill. ; _c22 cm.
520			_a"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
500			_aIncludes index.
505	0		_aThree hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.
650		0	_aMarketing. _986111
852			_9p18.95 _y12-05-2006
907			_a17039 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-05-06 _cm _da _e- _feng _gnyu _h0
935			_aPO2011920121
945			_g0 _i685982 _j0 _laudmc _nCopy Type:01 - Books _o- _p69.64 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10232606 _z08-06-10
999			_c17039 _d17039