000 | 02097cam a22003978a 4500 | ||
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001 | 2005030893 | ||
003 | DLC | ||
005 | 20240430144139.0 | ||
008 | 051021s2006 mau b 000 0 eng | ||
010 | _a 2005030893 | ||
020 |
_a1591397669 : _c35.00 |
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040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.129 _b.R36 2006 |
069 | _a05813465 | ||
090 | _aHF 5415.129 .R36 2006 | ||
090 | _aHF 5415.129 .R36 2006 | ||
100 | 1 |
_aRangan, V. Kasturi. _985894 |
|
245 | 1 | 0 |
_aTransforming your go-to-market strategy : _bthe three disciplines of channel management / _cV. Kasturi Rangan ; with the research assistance of Marie Bell. |
260 |
_aBoston : _bHarvard Business School Pub., _c2006. |
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263 | _a0606 | ||
300 |
_a289 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references. | ||
505 | 0 | _aThe promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship. | |
650 | 0 |
_aMarketing channels _xManagement. _985895 |
|
650 | 0 |
_aBusiness logistics. _985896 |
|
650 | 0 |
_aPhysical distribution of goods. _985897 |
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852 |
_9p35.00 _y09-25-2006 |
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907 |
_a16975 _b08-12-10 _c08-06-10 |
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942 |
_cBOOK _00 |
||
998 |
_aaudmc _b09-25-06 _cm _da _e- _feng _gmau _h0 |
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935 | _aPO20118 | ||
945 |
_g0 _i685024 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.63 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10231833 _z08-06-10 |
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999 |
_c16975 _d16975 |