000			02097cam a22003978a 4500
001			2005030893
003			DLC
005			20240430144139.0
008			051021s2006 mau b 000 0 eng
010			_a 2005030893
020			_a1591397669 : _c35.00
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.129 _b.R36 2006
069			_a05813465
090			_aHF 5415.129 .R36 2006
090			_aHF 5415.129 .R36 2006
100	1		_aRangan, V. Kasturi. _985894
245	1	0	_aTransforming your go-to-market strategy : _bthe three disciplines of channel management / _cV. Kasturi Rangan ; with the research assistance of Marie Bell.
260			_aBoston : _bHarvard Business School Pub., _c2006.
263			_a0606
300			_a289 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
505	0		_aThe promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
650		0	_aMarketing channels _xManagement. _985895
650		0	_aBusiness logistics. _985896
650		0	_aPhysical distribution of goods. _985897
852			_9p35.00 _y09-25-2006
907			_a16975 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b09-25-06 _cm _da _e- _feng _gmau _h0
935			_aPO20118
945			_g0 _i685024 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.63 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10231833 _z08-06-10
999			_c16975 _d16975