| 000 | 01305cam a22003854a 4500 | ||
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| 001 | 2004057391 | ||
| 003 | DLC | ||
| 005 | 20240430144135.0 | ||
| 008 | 060704s2005 nyua b 001 0 eng | ||
| 010 | _a 2004057391 | ||
| 020 |
_a1591840783 : _c24.95 |
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_aDLC _cDLC _dDLC |
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_aHD69.B7 _bW553 2005 |
| 069 | _a09350668 | ||
| 090 | _aHD 69 .B7 W553 2005 | ||
| 090 | _aHD 69 .B7 W553 2005 | ||
| 100 | 1 |
_aWipperfürth, Alex. _985375 |
|
| 245 | 1 | 0 |
_aBrand hijack : _bmarketing without marketing / _cAlex Wipperfürth. |
| 260 |
_aNew York : _bPortfolio, _c2005. |
||
| 300 |
_avii, 280 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 259-270) and index. | ||
| 650 | 0 |
_aBrand name products _xMarketing. _985376 |
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| 650 | 0 |
_aConsumer behavior. _985377 |
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| 650 | 0 |
_aBrand choice. _985378 |
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_aBrand loyalty. _985379 |
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_9p24.95 _y07-04-2006 |
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| 907 |
_a16811 _b08-06-10 _c08-06-10 |
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_cBOOK _00 |
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_aaudmc _b07-04-06 _cm _da _e- _feng _gnyu _h0 |
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| 935 | _aPO20108/REDO | ||
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_g0 _i681668 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.69 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10229814 _z08-06-10 |
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_c16811 _d16811 |
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