000			01922cam a22003734a 4500
001			2005013495
003			DLC
005			20240430144131.0
008			060624s2006 caua b 001 0 eng
010			_a 2005013495
020			_a1412926351 (pbk.) : _c83.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHM1221 _b.H43 2006
069			_a09327770
090			_aHM 1221 .H43 2006
090			_aHM 1221 .H43 2006
100	1		_aHeath, Robert L. _q(Robert Lawrence), _d1941- _917045
245	1	0	_aToday's public relations : _ban introduction / _cby Robert L. Heath, W. Timothy Coombs.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axix, 539 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aStrategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
650		0	_aPublic relations. _985037
700	1		_aCoombs, W. Timothy. _947263
852			_9p83.95 _y06-24-2006
907			_a16707 _b08-12-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b06-24-06 _cm _da _e- _feng _gcau _h0
935			_aPO20105
945			_g0 _i680306 _j0 _laudmc _nCopy Type:01 - Books _o- _p308.52 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10228615 _z08-06-10
999			_c16707 _d16707