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001			2002011666
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008			060506s2003 maua b 001 0 eng
010			_a 2002011666
020			_a1578518261 : _c29.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.Z35 2003
069			_a03769568
090			_aHF 5415.32 .Z35 2003
090			_aHF 5415.32 .Z35 2003
100	1		_aZaltman, Gerald. _984577
245	1	0	_aHow customers think : _bessential insights into the mind of the market / _cGerald Zaltman.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2003.
300			_axxii, 323 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 291-310) and index.
505	0		_aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650		0	_aConsumer behavior _xPsychological aspects. _984578
650		0	_aConsumers _xPsychology. _984579
650		0	_aMarketing _xPsychological aspects. _984580
650		0	_aCreative thinking. _984581
852			_9p29.95 _y05-06-2006
907			_a16577 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b05-06-06 _cm _da _e- _feng _gmau _h0
935			_aPO20108/REDO
945			_g0 _i678169 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.07 _q- _r- _s- _t1 _u1 _v2 _w1 _x0 _yi10227167 _z08-06-10
999			_c16577 _d16577