000 | 01543cam a22003854a 4500 | ||
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001 | 2005013242 | ||
003 | DLC | ||
005 | 20240430144117.0 | ||
008 | 060306s2006 nyua b 001 0 eng | ||
010 | _a 2005013242 | ||
020 |
_a0814472990 : _c21.95 |
||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHD9348.U54 _bG38 2006 |
069 | _a09109844 | ||
090 | _aHD 9348 .U54 G38 2006 | ||
090 | _aHD 9348 .U54 G38 2006 | ||
100 | 1 |
_aRovell, Darren, _d1978- _983378 |
|
245 | 1 | 0 |
_aFirst in thirst : _bhow Gatorade turned the science of sweat into a cultural phenomenon / _cDarren Rovell. |
260 |
_aNew York, NY : _bAmerican Management Association, _cc2006. |
||
300 |
_ax, 243 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. [231]-238) and index. | ||
505 | 0 | _aSweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics. | |
610 | 2 | 0 |
_aGatorade (Firm) _983379 |
650 | 0 |
_aBeverage industry _zUnited States. _983380 |
|
852 |
_9p21.95 _y03-06-2006 |
||
907 |
_a16250 _b08-12-10 _c08-06-10 |
||
942 |
_cBOOK _00 |
||
998 |
_aaudmc _b03-06-06 _cm _da _e- _feng _gnyu _h0 |
||
935 | _aPO20103 | ||
945 |
_g0 _i671289 _j0 _laudmc _nCopy Type:01 - Books _o- _p80.67 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10223630 _z08-06-10 |
||
999 |
_c16250 _d16250 |