000 01543cam a22003854a 4500
001 2005013242
003 DLC
005 20240430144117.0
008 060306s2006 nyua b 001 0 eng
010 _a 2005013242
020 _a0814472990 :
_c21.95
040 _aDLC
_cDLC
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aHD9348.U54
_bG38 2006
069 _a09109844
090 _aHD 9348 .U54 G38 2006
090 _aHD 9348 .U54 G38 2006
100 1 _aRovell, Darren,
_d1978-
_983378
245 1 0 _aFirst in thirst :
_bhow Gatorade turned the science of sweat into a cultural phenomenon /
_cDarren Rovell.
260 _aNew York, NY :
_bAmerican Management Association,
_cc2006.
300 _ax, 243 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [231]-238) and index.
505 0 _aSweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
610 2 0 _aGatorade (Firm)
_983379
650 0 _aBeverage industry
_zUnited States.
_983380
852 _9p21.95
_y03-06-2006
907 _a16250
_b08-12-10
_c08-06-10
942 _cBOOK
_00
998 _aaudmc
_b03-06-06
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_feng
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_nCopy Type:01 - Books
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_p80.67
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999 _c16250
_d16250