000			01932cam a22004214a 4500
001			2004028760
003			DLC
005			20240430144115.0
008			060124s2005 ilu b 001 0 eng
010			_a 2004028760
020			_a1419504576 : _c23.00
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5415.33.U6 _bB35 2005
069			_a09043407
090			_aHF 5415.33 .U6 B35 2005
090			_aHF 5415.33 .U6 B35 2005
100	1		_aBailey, Maria T. _983127
245	1	0	_aTrillion-dollar moms : _bmarketing to a new generation of mothers / _cMaria T. Bailey and Bonnie W. Ulman.
260			_aChicago : _bDearborn Trade Pub., _cc2005.
300			_axviii, 237 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aTaking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
650		0	_aWomen consumers _zUnited States. _983128
650		0	_aMothers _zUnited States. _983129
650		0	_aMarketing _zUnited States. _983130
650		0	_aNew Age consumers _zUnited States. _983131
700	1		_aUlman, Bonnie W. _983132
852			_9p23.00 _y01-24-2006
907			_a16172 _b08-12-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b01-24-06 _cm _da _e- _feng _gilu _h0
935			_aPO20101
945			_g0 _i668665 _j0 _laudmc _nCopy Type:01 - Books _o- _p84.53 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10222789 _z08-06-10
999			_c16172 _d16172