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| 008 | 050612s2005 maua b 001 0 eng | ||
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| 020 |
_a0072961902 (pbk.) : _c101.20 |
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_aDLC _cDLC |
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_aHF5415.13 _b.M3586 2006 |
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| 090 | _aHF 5415.13 .M3586 2006 | ||
| 090 | _aHF 5415.13 .M3586 2006 | ||
| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irvin, _cc2006. |
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| 300 |
_axx, 346 p. : _bill. (some col.) ; _c26 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _982016 |
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| 700 | 1 |
_aWalker, Orville C. _982017 |
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| 852 |
_9p101.20 _y06-12-2005 |
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| 907 |
_a15872 _b08-06-10 _c08-06-10 |
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