| 000 | 02436cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 2004052488 | ||
| 003 | DLC | ||
| 005 | 20240430144101.0 | ||
| 007 | ta | ||
| 008 | 050916s2005 nyua b 001 0 eng | ||
| 010 | _a 2004052488 | ||
| 020 |
_a1403940975 (pbk.) : _c42.50 |
||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W254 2005 |
| 069 | _a08671808 | ||
| 090 | _aHF 5415.13 .W254 2005 | ||
| 090 | _aHF 5415.13 .W254 2005 | ||
| 100 | 1 |
_aWalters, David, _d1936- _920990 |
|
| 245 | 1 | 0 |
_aMarketing and financial management : _bnew economy--new interfaces / _cDavid Walters, Michael Halliday. |
| 260 |
_aNew York : _bPalgrave Macmillan, _c2005. |
||
| 300 |
_axxiv, 408 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 401-403) and index. | ||
| 505 | _aPart 1 Marketing and finance interface issues for marketing strategy, analysis and decisions -- Part II Cost implications and cost characteristics affecting marketing strategy decisions -- Part III Financial structure and performance characteristics. | ||
| 520 | _aThis book explores the way in which marketing decisions can affect the financial performance of a company and the implications for management particularly in the context of the New Economy business models. It illustrates the interface between finance and marketing and how strategic marketing decisions can have important implications for sales volume, profitability, return on investment and other indices of performance. Topics include business planning in the New Economy, Marketing and finance -- roles and relationships, measuring value created for shareholders, working capital management, managing fixed asset base, managing cash flows, capital structure decisions, investment appraisal, managing a business portfolio, and performance planning and control. | ||
| 650 | 0 |
_aMarketing _xManagement. _981555 |
|
| 650 | 0 |
_aStrategic planning. _981556 |
|
| 650 | 0 |
_aCorporations _xFinance. _981557 |
|
| 700 | 1 |
_aHalliday, Michael, _d1947- _981558 |
|
| 852 |
_9p42.50 _y04-09-2005 |
||
| 907 |
_a15733 _b08-06-10 _c08-06-10 |
||
| 942 |
_cBOOK _00 |
||
| 998 |
_aaudmc _b04-09-05 _cm _da _e- _feng _gnyu _h0 |
||
| 935 | _aPO16959%5FBUS%5F1 | ||
| 945 |
_g0 _i659664 _j0 _laudmc _nCopy Type:01 - Books _o- _p156.19 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10217654 _z08-06-10 |
||
| 999 |
_c15733 _d15733 |
||