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001 2003104300
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010 _a 2003104300
020 _a1592570623 (pbk.) :
_c19.95
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD9993.T692
_bL483 2003
069 _a09397284
090 _aHD 9993 .T692 L483 2003
090 _aHD 9993 .T692 L483 2003
100 1 _aLevy, Richard C.,
_d1947-
_981474
245 1 4 _aThe toy and game inventor's handbook /
_cRichard C. Levy and Ronald O. Weingartner.
260 _aIndianapolis :
_bAlpha,
_cc2003.
300 _axx, 488 p. ;
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [473]-474) and index.
505 0 _aIdeas R Us: Names in the Game -- Maple Seeds to Microchips: A History of Playthings -- Toy Stories: Off-the Chart Winners -- The Making of a Pro: Getting Started in Toy Invention -- From Mind to Merchandise: Making an Idea Reality -- Pat. Pend., [Trade Mark], [Registered Sign], [Copyright]: IP Firewalls -- Life's a Pitch: How to Sell Your Ideas -- Foreign Licensing: Going for Euros and Yen -- Molding the Deal: The Gets and Gives -- Batteries Not Included: How Product Is Powered -- Brandwashing: Entertainment Licensing -- Interactive Invention: Opportunities in Video Games -- The Inventor Profiles -- Companies Seeking Ideas.
520 0 _aThe toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
650 0 _aToy industry
_vHandbooks, manuals, etc.
_981475
650 0 _aBoard game industry
_vHandbooks, manuals, etc.
_935788
650 0 _aToys
_xMarketing
_vHandbooks, manuals, etc.
_981476
650 0 _aBoard games
_xMarketing
_vHandbooks, manuals, etc.
_935788
650 0 _aInventions
_xMarketing
_vHandbooks, manuals, etc.
_981477
650 0 _aToy making.
_981478
650 0 _aBoard games
_xDesign and construction.
_935788
650 0 _aPatents.
_981479
700 1 _aWeingartner, Ronald O.
_981480
852 _9p19.95
_y04-03-2005
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942 _cBOOK
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905 _aRichard C. Levy is a 25-year veteran, professional toy and game inventor with a flair for marketing. He has licensed more than 125 original concepts, including Furby
905 _aRonald O. Weingartner has spent 35 years heading corporate development departments. He headed the Milton Bradley/Hasbro Games education division, managed the E.S. Lowe game line, and served as director of development for Playskool
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