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| 100 | 1 |
_aAitchison, Jim. _979751 |
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| 245 | 1 | 0 |
_aHow Asia advertises : _bthe most successful campaigns in Asia-Pacific and the marketing strategies behind them / _cJim Aitchison. |
| 260 |
_aSingapore : _bJ. Wiley & Sons (Asia), _c2002. |
||
| 300 |
_axviii, 411 p. : _bill., ports. ; _c26 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes index. | ||
| 520 | _aThe first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers. | ||
| 650 | 0 |
_aAdvertising _zAsia. _979752 |
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| 650 | 0 |
_aAdvertising _zPacific Area. _979753 |
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| 650 | 0 |
_aCommunication in marketing _zAsia. _979754 |
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| 650 | 0 |
_aCommunication in marketing _zPacific Area. _979755 |
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| 650 | 0 |
_aAdvertising campaigns. _979756 |
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| 650 | 0 |
_aBrand name products _xManagement. _979757 |
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