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| 008 | 050915s2003 njua b 001 0 eng | ||
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| 100 | 1 |
_aVillamora, Grace Avellana. _979462 |
|
| 245 | 1 | 0 |
_aSuper searchers on Madison Avenue : _btop advertising and marketing professionals share their online research strategies / _cGrace Avellana Villamora ; edited by Reva Basch. |
| 260 |
_aMedford, N.J. : _bInformation Today, _cc2003. |
||
| 300 |
_axii, 236 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aVelda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated market pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence. | |
| 520 | 0 | _aThirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. This book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences. | |
| 650 | 0 |
_aMarketing research _xComputer network resources. _979463 |
|
| 650 | 0 |
_aMarketing _vDatabases. _979464 |
|
| 650 | 0 |
_aInternet searching. _979465 |
|
| 650 | 0 |
_aElectronic information resource searching. _979466 |
|
| 700 | 1 |
_aBasch, Reva. _978444 |
|
| 852 |
_9p24.95 _y02-28-2004 |
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