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050 4 _aNC998.4
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090 _aNC 998.4 .C97 2002
090 _aNC 998.4 .C97 2002
100 1 _aCyr, Lisa.
_978957
245 1 0 _aBrochure design that works :
_bsecrets for successful brochure design /
_cLisa L. Cyr.
260 _aGloucester, Mass. :
_bRockport Publishers,
_cc2002.
300 _a159 p. :
_bcol. ill. ;
_c28 cm.
505 0 _aCorporate Brochures and Annual Reports -- Production Techniques That Communicate -- Product Brochures -- Visually Speaking -- Service Brochures -- Effectively Using Color -- Nonprofit, Educational, Institutional, and Healthcare Brochures -- How Limited Budgets Can Enhance Creativity -- Self-Promotion Brochures -- The Graphic Use of Typography -- Arts, Entertainment, and Event Brochures -- Utilizing Grids and Templates.
520 _aDespite the high demand for client brochures of all kinds, there are few guides in the marketplace from which designers can glean helpful insights and inspiration. In Brochure Design That Works, author Lisa L. Cyr walks readers through the creative process behind a range of nationally and internationally recognized brochures-from corporate client work to institutional, educational, and arts and entertainment brochures. Offering a close look at each finished work, the book deives behind the design to explain how the idea was conceived, the technical details of the printing and production, and the critical aspects of the design that make each piece work. Outlining a comprehensive approach to brochure design that's both inspirational and practical, this will be the reference of choice for graphic designers, advertising executives, and marketing professionals.
650 0 _aPamphlets
_xDesign.
_973206
650 0 _aGraphic design
_978958
852 _9p30.00
_y02-28-2004
907 _a14975
_b08-06-10
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905 _aLisa L. Cyr is a writer, designer/illustrator, and national lecturer
935 _aQ/R 12771-OCT 2
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