000			02125cam a2200421 a 4500
001			2003268929
003			AE-DuAU
005			20241127164648.0
008			050915s2003 si a 001 0 eng d
010			_a 2003268929
020			_a0470820578 _c28.45
035			_a(OCoLC)ocm51794454
040			_aMSA _cMSA _dDLC
042			_alccopycat
043			_aa------
050	0	0	_aHF5415.123 _b.B555 2003
090			_aHF 5415.123 .B555 2003
100	1		_aBlair, Mark. _977955
245	1	4	_aThe 360 degree brand in Asia : _bcreating more effective marketing communications / _cby Mark Blair, Richard Armstrong, Mike Murphy.
260			_aSingapore : _bJohn Wiley & Sons (Asia), _c2003.
300			_axvi, 215 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
505	0		_aThe New Brand Environment -- The 360 Degree Imperative -- Integration Redefined -- The "God" campaign (Singapore) -- Orientating Around a Brand Challenge -- Milo (Thailand) -- What Makes a Great Brand Idea? -- San Miguel Light Beer (HK) -- Brand Loyalty is the Ultimate Goal -- Brand's (Asia-Pacific) -- Discovery is a Due Diligence -- Kelvinator (India) -- Brand Involvement is King -- Left Bank Cafe (Taiwan) -- Creating Interplay -- IBM e-Society (China) -- Collaborative Partnerships--the Spirit of Cross-Discipline Integration -- American Express "Blue" (Singapore) -- Conclusion: The Pacific Century--the Future of Brands in Asia.
650		0	_aCommunication in marketing _zAsia. _977956
650		0	_aBrand name products _zAsia _xMarketing. _977957
700	1		_aArmstrong, Richard. _977958
700	1		_aMurphy, Mike. _977959
852			_9p28.45 _y06-03-2003
907			_a14643 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b06-03-03 _cm _da _e- _feng _gsi _h4
935			_aPO12107
945			_g0 _i100039 _j0 _laudmc _nCopy Type:01 - Books _o- _p104.55 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi1020443x _z08-06-10
999			_c14643 _d14643