000			01611cam a22003374a 4500
001			ocm00006819
003			DLC
005			20240430144024.0
008			050915s2002 nyu b 001 0 eng
010			_a 2001046819
020			_a047140179X _c47.50
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aGT3405 _b.H69 2002
090			_aGT 3405 .H69 2002
100	1		_aHoyle, Leonard H. _977871
245	1	0	_aEvent marketing : _bhow to successfully promote events, festivals, conventions, and expositions / _cLeonard H. Hoyle.
260			_aNew York : _bJ. Wiley, _cc2002.
300			_axxiv, 224 p. ; _c25 cm.
440		0	_aWiley event management series _977872
504			_aIncludes bibliographical references (p. 209-215) and index.
520		0	_aAuthored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more.
650		0	_aSpecial events _xMarketing. _977873
852			_9p47.50 _y05-28-2003
907			_a14616 _b08-12-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b05-28-03 _cm _da _e- _feng _gnyu _h0
935			_aPO12107
945			_g0 _i100187 _j0 _laudmc _nCopy Type:01 - Books _o- _p174.56 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10204106 _z08-06-10
999			_c14616 _d14616